Winekey

Drinking wine is easy. Knowing wine is not. When approached with the the idea for an app directed at sommelier training, we were in for a crash course in what it takes to be a certified master somm.

The prototype's intent was to demonstrate the value mobile technology and digital records bring to somms in training. Using the Court of Masters Grid, we developed an app for Android and iOS devices in which users could perform blind and known tastings while honing their skills in preparation for the master somm test. Throughout a rapid development cycle, we created a lightly branded interactive experience to test with tasting groups in closed beta testing circles.

Using findings from the prototype, WineKey has refined its aim to focus solely on blind tasting groups within the community. The team at WineKey has launched a new experience and is currently weighing partnerships and funding opportunities.