What happens when you are determined to integrate modern technology with a darling of the retro toy world? You get the toy, tear it apart and get to work. Oh! Also find a way to use this exercise as a part of your holiday greeting to do some good.
To close out 2016, we partnered with L.A. Kitchen for a weeklong Twitter-fueled "charity boxing match" as a means of raising awareness for the organization. The campaign asked Twitter users to control which bot would throw punches using #RedBot and #BlueBot, while watching through a live video stream. A Twitter app was used to send automated responses to participants with information about the cause and a link for an optional donation.
The campaign netted nearly 40,000 social media impressions and was featured across multiple press outlets, including agency news sites and maker blogs -- street cred!
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